Having is a website is absolutely essential in the present time.
Considering the fact that digital technology is growing with the passage of each day, a website makes a serious difference to the existence of a company.
However, a website is only effective business wise if it has all the constituents needed to be successful. This is absent in most cases.
If a website has a low SEO score, there would be a proper reason behind it.
To prevent the SEO score from falling further and bringing it back on track, it is important to determine the reason behind the low SEO score. Once you know why the SEO rank of your website is going downside, you would be able to define the prevention strategy.
On the other hand, if you are unable to identify the reason, it would be hard to retain a high SEO rank.
Here are some ways to handle low SEO rank issues.
Make sure that your website is not being penalized
Google has proper well-designed policies for each and everything.
A website is only able to get a good rank if it does not violate any of these regulations. To start with, you need to be sure that your website is not involved in any kind of violation. For this purpose, you should be well aware of all the policies and regulations that Google and other search engines have.
Keyword stuffing is one key problem that can create serious SEO rank damages for a website. It is not something encouraged at all according to the modern and competitive SEO environment.
The use of keywords is important but only when the need is there. The excess use of keywords adversely affects the readability which means that fewer people would show interest in the piece of written content. When people do not show interest in the written content, the overall reputation of the website is adversely effected.
The reputation of a website depends mainly on the traffic that it has. If the traffic count is low, it would obviously have a negative effect on the business generated by the brand.
According to Google policies, keywords should not be stuffed because they ruin the flow and smoothness. For instance, how would you feel if you go through the set of lines given below:
“The red jacket is kept in a store which has a lot of other red jackets. If you want to buy red jackets, you can find a huge collection of red jackets in this store”.
If you view the paragraph written above, it is obvious that the keyword “Red Jacket” has been used several times without the need of being there.
This method of gathering traffic and getting enhanced SEO ranks does not exist anymore.
The correct use of keywords makes the content look natural and a lot more appealing. Most people viewing content on the internet art smart enough to identify whether the keywords have been used naturally enough or not.
To get better ranks, make sure that the written content has flow and keywords have been used without any stuffing.
Designing a redirect plan for a new website
Every established website has a good count of users visiting the website at regular intervals. All these users are familiar with the domain and the pages. If the website is redesigned, it is important to inform the users in a proper manner through a redirect plan.
In case of a new design, the rank of the website would obviously drop even if the new website is better than the old one. If you have a quality redirect plan in place, users would be able to adjust to the new website in a quicker manner.
Having a proper redirect plan in place is important. If brands do not have any strategy to redirect the users to the new website, SEO ranks would drop at a rapid pace because less traffic would be coming to your website. In worst cases, brands even run out of business if they do not have a redirect plan prepared before the website has been designed.
Even if the ranks drop in the first few days, if you have a good redirect plan in place, they would rise again within no time. You need to understand that people need time to adapt to the new website.
With the help of a redirect plan, they are able to become comfortable with the new website. If you SEO ranks are dropping, a newly designed website can be a key reason for this.
Loss of high quality links can be a problem
Being connected to some quality domains is a big plus for any website. Websites connected to quality domains climb the ladders within no time.
However, if suddenly, you lose a few of these links, things would not be as pleasant. Loss of quality links is obviously a negative aspect in terms of SEO ranks. Thus, it is important that a website has sufficient quality links at all times so that Google can rank it highly. Google counts quality links as an important parameter to rank a website.
If your website is losing out on ranks, few well-known websites you are connected with may have deleted your links. This is a negative aspect in terms of SEO ranks.
Substandard hosting company
A lot of website owners do not give proper priority to the standard of the hosting company which is a negative approach.
The standard of the hosting company is very important. Low standard hosting companies do not have their data centers in an ideal location which adversely effects connectivity.
In other words, pages load at a slow pace. It is important to remember that most customers do not have enough patience to wait for the page to load.
A lot of websites do suffer because they do not have a fast hosting partner. Simply designing a stunning website is not enough and having a quality hosting company is very important.
Professional reputed hosting companies have high standard servers which help in effective quick loading of websites. This is a very important perspective for customers. If the websites which they are visiting do not load quickly, they would navigate away.
If most visitors start navigating away due to slow pages, the SEO rank would obviously fall down. A substandard hosting company mainly impacts the user experience which is an extremely important factor. It is obvious that when websites have low caliber hosting companies, the SEO rank comes down.
When you are choosing a hosting company, make sure that its central data center is located in a suitable place where there no connectivity limitations. On the other hand, if you feel that your website is failing to retain or acquire a high SEO position, one of the key reasons can be your hosting company.
Mistakes in the Robots.txt file
The Robots.txt file is an important component for deciding the rank of a website.
At times, website owners make mistakes with the Robots.txt file. If the rank is going down, mistakes in the Robots.txt file may be one of the problems.
Once you fix the problem in this file, the ranks would start improving in quick time.
Not checking what the competitors are doing
It is obvious that if your website is going down the lane in terms of ranks, your competitors would be taking the higher slots.
To start with, compare your strategy with what your competitors are doing. For instance, you may not be updating the content of your home page from time to time. Fresh content is required to convince the readers and turn them into serious buyers. Most people select a company when they figure out that it has quality content to offer at all times.
Competitor analysis is an important practice which all successful websites implement at all times. By looking at what your competitors are doing, you can see where you are going wrong and make corrections at the right time.
Summing It Up
SEO ranks go down mainly when there is an issue with the website performance. The key point is that when the rank of the website goes down, the cause should be determined in due time.
For instance, if you have redesigned the website and users are not being redirected properly, you need to resolve the issue. Similarly, if there is an issue with the robots.txt file, the issue should be entertained to enhance the website rank.
Google has well defined standards for rating a website. Considering the intense completion that websites have these days, you need to meet every requirement to get among the top ranks.
A pivotal role in deciding the rank of a website is played by the hosting company. If the hosting company has a low standard server, the loading time of the website will be increased. In terms of the user experience, this is obviously a negative factor which has to be avoided.
If you liked this article then read 7 SEO Mistakes to avoid in 2019.
And now I’d like to hear from you:
Do you have any questions? Or maybe you have a cool tip that I didn’t include here?
Let me know by leaving a comment below right now!