The debate over whether branded or unbranded keywords are better for SEO has been going on for quite some time. Some people think that the more relevant and targeted a keyword is, the better it will be for SEO. Others believe that if you use branded keywords, your site will rank higher in search engine results pages (SERPs).
Whichever side of the debate you’re on, there’s no denying that both types of keywords have their pros and cons. So what’s the right answer? It depends on your business goals! We’ll take a look at both sides now to help you make an informed decision about which type of keyword to use with your online marketing strategy.
What’s The Difference Between A Branded Vs. Non-Branded Keyword??
A branded keyword is a term that’s specific to your company or product. For example, the Nike brand might use “Nike shoes” as a branded keyword. Non-branded keywords are generic terms that can be used by any business. A good example of this would be “shoes.”
Branded Keywords Have More Traffic
One of the benefits of using branded keywords is that they have more traffic than non-branded keywords. This is because people are more likely to search for a specific brand name rather than a general term. In fact, studies show that branded keywords account for about 50% of all search engine traffic! So if you want to get your site in front of as many people as possible, using branded keywords is a great strategy.
Non-Branded Keywords Can Rank High In Search Results Pages (SERPs)
If you want your site to rank high in SERPs, using non-branded keywords is the best way to do it. So if you want more people visiting your site, but branding isn’t important for your business goals, then unbranded keywords are the right choice. The reason why non-brand terms can help SEO rankings has to do with relevancy and competition.
Relevancy: Google’s algorithms place special emphasis on sites that have relevant content — especially when there are lots of competing websites targeting certain keyword phrases! When too many irrelevant web pages compete over an online search term, only those who offer something unique will receive high rankings.
Non-brand terms are much easier to rank for than branded ones because they have more competition. The best way to explain this is by comparing Google’s algorithm (called PageRank) to a popularity contest. Your chances of winning the prize money in a popularity contest increase if you go up against fewer people!
This means searched keywords with fewer competing pages attached tend to perform better online, which makes them ideal for SEO purposes. But there’s still one problem: non-branded keyword phrases usually have lots of irrelevant web pages available as well. So how do you get around that? Simply put your site at an advantage by crafting content specifically designed for each non-branded keyword phrase you target!
Branded Keywords Can Rank Higher In Search Results Pages (SERPs)
If branding is important to your business, using branded keywords can help you achieve better search engine rankings. The reason for this is that Google gives extra weight to sites that are associated with well-known brands. This means that if your site has a lot of quality content about your company and its products, it will have an edge over other websites targeting the same keywords.
But there’s a downside to using branded keywords: they’re usually more expensive to rank for than non-branded terms. So unless you have a healthy marketing budget, it might be tough trying to snag those top spots in SERPs without some serious SEO.
Branded Keyword Samples:
Nike shoes, Apple iphone, Chevrolet cars
Non-branded Keyword Samples:
Shoes, phones, cars.
Which One Is Right For You?
Now that you know the pros and cons of using branded and non-branded keywords, it’s time to decide which one is right for your business. If you want more website traffic, go with branded keywords. But if you’re looking to rank higher in SERPs and don’t mind spending a little extra on SEO, then unbranded keyword phrases are the way to go. Whichever route you choose, make sure you research your target keywords thoroughly before starting your online marketing campaign!