Open rate of any email campaign is important for any startup or big businesses.
You got a list of email subscribers from your blog or website and want to send out a newsletter or promotional email to them. But, you’re always thinking about these questions before sending out the newsletter.
Are they going to open my email?
Is it gonna successful?
Don’t worry, I have listed a few tricks that are gonna help you to increase your open rate and get a response from your subscribers.
So, you’ve opted for email campaigning to create general awareness about your brand, company or cause. Although most companies partake in email marketing, seldom few realized that blasting your prospects with unsolicited emails is probably the least productive method of gaining a footing.
In fact, some experts believe that such email marketing campaigns have the opposite effect on consumers, wherein they get fed up of receiving such emails and begin despising the organization for that very reason.
What are the numbers like?
The Radicati Group estimates that over 108 billion emails are sent and received every single day. So, it’s obviously getting much harder and harder to stand out with the virtually endless email messages that are targeted at your customer.
So, for many, getting a response for a customer is almost unheard of. Fortunately, this doesn’t have to be the case as we’ve figured out what can really help improve your chance of getting your emails read by your prospects. So, here’s what we got:
Timing is Everything
Just like how a perfectly laid trap is nothing without the critical timing factor, always email your prospects early in the morning or by mid-evening. GetResponse’s email timing analyses indicate that people are at their responsive towards emails early in the morning, between 8 and 10 AM, or later in the evening, before 7 PM.
Why you ask? It probably has a lot to do with the fact that significantly fewer emails are sent during such no-peak times. So, with less clutter and fewer emails to compete with, your email has a much higher chance of getting opened and even responded to.
Never Discount the Weekends
If you think that sending Friday afternoon’s emails on Monday is going to give you leverage, think again. Statistics have revealed that email access rates remain pretty much the same no matter what day of the week it is. However, when it comes to the weekend, things are the opposite of what you might think because open and reply rates are significantly higher. See the effect of day-of-week on CTR.
So, even if you don’t want to work on a weekend, you can simply schedule your emails so that they arrive in your prospects inbox over the weekend.
Send to One and Copy Another
Research has revealed that when emails are sent to one person while copying (CC) another, there is a higher chance that your email will be opened and replied to, compared to messages that have been sent to two people together.
Why you ask? We figured out that it’s totally socio-psychological and this behavior even has its own term, ‘Diffusion of Responsibility’:
- When a task is given to a large group of people, individuals were most likely to assume that someone or the other would take responsibility for it, which ends up with no one doing it.
- So, when your notice that multiple users are part of a message, they would assume that someone else will take up the task of responding. So, we recommend that you play it safe by designating one person as the main recipient and the copying (cc) everyone else that needs to be in the loop.
If you don’t hear back in 24 Hours, send Another Email
The average lifespan and usability of an email is very short and ever decreasing.
In a Skype chat with the outbound manager of UKdigital.in, Mr. Avinash Puri shared that “Once you send out an email but don’t hear back in a day or two, send a quick reminder (or, new email but more engaging) with a warm note or any exciting offer. This trick helped us to increase email open rate and get more sales.”
So, even if your email is ever going to be opened, about 90% of the time it will be opened within a day after you’ve sent it.
So don’t just sit around waiting for the response if you haven’t received a response.
Marketers admit that a huge majority of their unanswered email campaign chains were terminated after their first attempt, which translates into numerous missed opportunities.
Experts recommend that if you don’t receive a reply to your first email, you still have about a third of a chance to getting a reply in your second round. And if there’s no reply even then, take it seriously and keep trying because of that other one-third of a chance that your respondent will reply still exists.
Keep in mind that your prospect’s inbox is a cluttered and highly unorganized place to be in and that they probably don’t give your emails a second glance before permanently deleting them.
Where’s the differentiation, then?
Well, explore the 5 strategies discussed above and create the answer that fits the goals of your email marketing campaigns the best. Happy emailing!
Kedy is a chief editor at TheGeneralPost.com. He is helping people to balance their life and work. He loves to write about various topics that motivate readers to chase the success. You can connect with him on Facebook and Twitter.
If you liked this article then I suggest you also read [Guide] How to Increase Website Traffic in 2019.
And now I’d like to hear from you:
Do you have any questions? Or maybe you have a cool tip that Kedy didn’t include here?
Either way, let me know by leaving a comment below right now!